TSUM (tsum.ru) is the official online store of the famous Trading House “Central Moscow Department Store”. The store is one of the largest department stores in Europe and allows Russian residents to buy items from world brands at European prices. Since 2016, TSUM prices have been equal to Milan prices.
The history of TSUM dates back to the mid-19th century, when a store of the Muir and Meriliz company was opened in Russia, which sold goods from the British Empire. With the nationalization of the company, the store began to bear the name Mostorg, and in 1933 it became TSUM.
TSUM has a proprietary application for smartphones and tablets on iOS. It can be downloaded for free from the App Store. The application allows you to get acquainted with the store’s product range and place orders, as well as receive personal offers and discounts.
Products in the tsum.ru store
TSUM offers its customers products from the following categories:
- Clothes. For women, the store has outerwear, dresses, knitwear, tops, jackets, vests, jeans, trousers, skirts, suits, overalls, shorts, beach accessories, sports equipment, underwear and homewear. Men can buy jackets, coats, raincoats, jackets, vests, jeans, suits, trousers, knitwear, shirts, T-shirts, shorts, sportswear, beach accessories, underwear, and household items at TSUM. The catalog also includes children's items.
- Footwear for men, women and children: boots, shoes, boots, loafers, moccasins, sneakers, slip-ons, boat shoes, etc.
- Bags of all types: from elegant clutches to laptop bags and leather business briefcases.
- Accessories: jewelry, keychains, ties, hats, cufflinks, umbrellas, wallets and purses, covers and cases, glasses, gloves, scarves, suspenders, belts, scarves, etc.
- Cosmetics and perfumes.
- Products for home and interior.
The store offers products from world famous brands, including Balmain, Chloé, Bottega Veneta, Burberry, Dolce & Gabbana, Dsquared2, Saint Laurent, Fendi, Gianvito Rossi, Gucci, Jimmy Choo, Calvin Klein, Michael Kors, Givenchy, Moncler, Ralph Lauren, Tod's, Valentino, Alexander McQueen, Vetements.
TSUM also sells gift cards for those who are looking for a pleasant and useful present for their family and friends. If you like to be on the crest of a fashion wave, you will probably like the opportunity to pre-order items from new collections of leading European brands on the website tsum.ru.
How to save money at the TSUM store?
- Buy products from the “Best Prices” page, which is in each section of the catalog.
- Get a loyalty card by filling out a form in the store. The card allows you to accumulate bonuses in the amount of 5-10% of the amount of each purchase and spend them on your next orders. The greater the amount spent by a client per year at TSUM, the higher his status in the loyalty program, and, consequently, the greater the discount. Please note that the card does not apply to some products presented in the store, for example, products from Agent Provocateur, Baden, Apple Shop, Aldo Coppola, Chanel and some other brands.
- Monitor promotions and special offers of the store that are announced on the website, in official groups on social networks, and in the mailing list for customers.
- Use promotional codes that allow you to save on every order in the online boutique.
Promo codes for tsum.ru store
Our website offers you free promotional codes for TSUM. This is the name for unique discount codes, which, when entered in a special field, activate a particular promotion of a virtual store. Promotional codes can consist of numbers, letters or a combination of both. Only one promotional code can be used per order. Please note that discounts on promotional codes cannot be combined with other discounts, including discounts on loyalty cards.
To receive a promotional code, select the appropriate offer from this page and click on the “Show code” button next to it. The opened code must be copied and used as follows:
For offers with the “Open promotion” button, a promotional code is not needed. Our website will immediately redirect you to the online boutique section, where products are presented at a reduced price or the conditions for receiving discounts and bonuses are described.
Order and payment in the TSUM store
Orders at tsum.ru are made in the following way:
- Select the desired products from the catalog and add them to the cart.
- Go to the cart and use the promotional code to receive a discount (if available).
- Let's start making the purchase.
- We enter the necessary information in the fields of the order form.
- Select your preferred method of receiving your order. Moscow residents have access to express delivery and regular delivery. To other regions, goods are delivered by EMS, DHL, and Pony Express couriers.
- We indicate the payment method: online on the website with a MasterCard SecureCode, Verified by Visa, American Express SafeKey, Diners Club ProtectBuy bank card, bank card or cash upon receipt, bank transfer.
- We confirm the order.
- We pay and receive goods using the chosen method.
Goods of good quality can be returned to the store within 14 days from the date of receipt.
Every shopaholic waits with genuine enthusiasm for the time when winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Unfortunately, for many sellers, discounts have become a way to profit from gullible customers. Stores often make fake sales, luring customers with banal deception. That is why it is so important to find out what date winter sales really begin and when you can purchase the desired product at the lowest possible price.
Passion for saving
For some buyers, the sales season has already become a kind of fetish. What matters to them is not what they buy, but that they do it in large quantities and economically. The very fact of receiving real benefits encourages many to fork out for an unnecessary thing. There is nothing surprising in this, because each of us is blindsided by the price drop, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.
So when do the winter sales start? In most European countries, the discount season occurs under the auspices of government control. This way, both stores and customers know when the price of a product will be reduced. Such a measure helps prevent dumping and artificial weakening of the economy.
In our country, alas, there is no such practice yet, and therefore sales, their start and end times are the lot of store owners. Those, in turn, are guided by global trends or act at their own discretion.
Two stages of winter sales
Now let's figure out when winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's preparations. Buyers are willing to part with their money, buy gifts, outfits, and prepare for winter and the holiday table. These first sales are more nominal in nature. Sellers can make a slight discount on their goods, but the difference with the regular price tag is unlikely to exceed 10-15%.
In addition, it is not customary in all countries to celebrate Catholic Christmas, for which they are so zealously preparing in the West. In the post-Soviet space, New Year's celebrations are more popular, so you cannot expect significant discounts until December 31st. This statement is relevant in any city in our country, and primarily in Moscow. When do winter sales start in the capital and regions?
Usually from mid-January, closer to February. Retail chains are trying to sell everything that was not sold during the holidays, to make room on the shelves for the new season. The most profitable purchases will be in the middle or end of winter.
False sales
Tempting discounts are not always a really advantageous offer. Enterprising traders very often deceive customers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially often on New Year's Eve.
A few weeks before the announced days of discounts, entrepreneurs deliberately increase prices in order to “pamper” customers with promotions afterwards. Thus, at best, consumers buy products at a standard price, and at worst, it will cost even more than usual.
Another way to lure consumers is to offer discounts on a limited list of products. Often these are slow-moving items from the outlet’s assortment, obsolete or even defective goods. Such techniques help to attract a buyer once, but it is unlikely that the client will become a permanent one in the event of such fraud.
We buy cheap!
Experienced shopaholics know how to quickly determine where and when sales start. They are helped in this mainly by periodic monitoring of prices in their favorite stores. When the sale of winter clothes, shoes and other products from this category begins, you should not delay the purchase for long. The fact is that the most popular sizes are sorted out first. Clothes and shoes for people with average parameters will disappear from stores almost immediately; you should not expect that the most common product among buyers will linger in warehouses for a long time.
Waiting until the price drops even further is only possible for those who are suitable for non-traditional shoe sizes (very small or very large). Sellers usually do sales in several stages. And if the first discount is 10-15%, then a mass sale is already happening at half price, and a total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the product.
Sale at the country's main department store
TSUM is a real Mecca for true shopaholics. This department store has been around for over a hundred years. And there are almost as many sales going on here. This trading platform is the largest in modern Europe; the world's best brands produced by the most famous companies are presented here. Shoes, clothing and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other designer houses attract and attract lovers of the beautiful life.
Following world traditions, fashion boutiques also organize large-scale sales of old collections. When do winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags gradually decrease, but the discounts reach their peak after the holidays are over. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.
Note to fashionistas and fashionistas
Another store that all shopaholics want to visit (and especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, shoes, underwear and accessories of our own production at quite affordable prices. A distinctive feature of the brand is the consistently high quality of products.
It is not surprising that buyers always look forward to sales, during which all the goods are swept off the shelves. However, not everyone knows when the winter sale starts at Zarya. The fact is that this retail chain does not very often organize days of discounts and emptying shelves of stale goods. Usually this is two to three weeks in mid-January. This event is not announced, and customers and fans of the brand will learn about discounts during a direct visit to the store.
Closed club
Many stores and chains encourage their loyal customers, and therefore warn their customers in advance about when winter sales of clothing and other goods begin in their retail outlets. Members of loyalty programs and club card holders will be the first to know this information, so they will be able to buy products with good discounts.
To keep abreast of events happening in your favorite store, you should contact sellers or managers, they also issue discount cards to regular customers. To do this, it is usually enough to make a purchase for a certain amount, after which the client automatically becomes a member of the loyalty program. This will bring him a number of benefits and advantages:
- participants in such programs are the first to be informed when winter sales of shoes and clothing begin;
- the card makes it possible to receive goods at a lower price, even if the store does not currently have discounts;
- customers can accumulate bonuses for their purchases and use them for subsequent payments.
Almost all stores have a multi-level loyalty program. The discount for the client increases depending on the amount he has already purchased goods at a given outlet, or on how long he has been a regular customer.
Glossary of discounts
There are also many stores that have regular sales, but not all of them have the same principle of working with customers:
- a discount is a point of sale of products with a simplified service system and basic design of the sales area;
- a discount center is a large store where manufacturers bring unsold remnants of past collections;
- stock stores operate on the same principle, but here you can also often find defective products and products that have lost their presentation;
- Outlets are networks that initially sell inexpensive products.
On the eve of the upcoming holidays, we wish our readers good discounts and successful shopping!
Department store TSUM- this is not only the calling card of Moscow shopping, but also a capital landmark, a pearl of Russian architecture and history. Dating back to the end of the 19th century, the brand was nationalized in 1922 from French haberdashery entrepreneurs and opened under the new, now well-known, name “Central Department Store.” Now Tsum Moscow is rightfully considered the main department store in the country, in some way a pioneer, opened long before other shopping centers and shopping malls known in Moscow.
Since 2011, the official online store has become available online Tsum.ru, offering a complete catalog of men's and women's clothing from elite European, American and Asian brands that occupy top positions in the global fashion industry market. TSUM stores are boutiques of such premium brands as Alexander McQueen, Dolce&Gabbana, Valentino, Tom Ford, Givenchy, Jimmy Choo, Roberto Cavalli, Celine, Michael Kors, Loro Piana, Emilio Pucci, Bottega Veneta and many others. Clothing for the whole family, including for children, stylish accessories and fashionable accessories for home and interior, cosmetics and electronics - all this in 1,500 well-thought-out corners of 60 sq.m. shopping space of the Department Store in the historical center of Moscow or on the official website Tsum.ru with a convenient interface for making purchases.
The TSUM website offers several thousand products in the most popular categories:
- Women's clothing
- Shoes
- Bags
- Accessories
- Cosmetics
- Men's clothing
- Baby clothes
- Apple store
- Household products
Convenient online shopping can be configured with a search for 600 brands in the TSUM online store. Continuous replenishment of the assortment, a catalog of popular clothes and fashion hits, rare clothing collections, advice from TSUM stylists and constant promotions and discounts on the Tsum.ru website will not let you get bored on the Internet.
How to use a promotional code on the TSUM store website?
Famous clothing brands, luxury bags or watches, rare brands - any product can be purchased at a discount on the official TSUM website if you use a promotional code. Go to your cart in your personal account and start placing your order. Next to the product description you will see additional opportunities for owners of savings and gift cards, as well as those who have a special code to receive profitable TsUM discount. Click on the line “Have a promo code” and enter the discount code in the pop-up window, click “Apply” and voila - new shoes from Jimmy Choo, Roberto Cavalli dress or Givenchy perfume are yours at a reduced price.
Many Muscovites and guests of the city know about the existence of three popular stores - GUM, TSUM, and Detsky Mir. Over the years, all of them have changed their assortment and concept, but they have not lost the interest of customers. On the official website of the TSUM online store, customers will be able to get acquainted with the trading giant that has been updated and turned into a single conceptual boutique.
History of TSUM
Located in the very center of the city, near the Bolshoi Theater, the huge boutique first opened its doors to visitors in 1885. Before the revolution, it belonged to the company Muir and Meriliz; in 2002 it became the property of the famous importer of luxury brands Mercury. The building has 7 floors, the size of the retail space makes it one of the largest in Europe. Each floor has its own concept. Cosmetics are located on the first floor, men's, women's, youth and sportswear are sold on floors 2-4, and household items are occupied by floor 5. Almost all the items presented in the sales areas are also sold on the Internet portal, which has been operating since 2011. Items from last year's collections are presented at significant discounts.
Store concept
The author of the updated store concept, Alla Verber, focuses on the uniqueness of her collections. The works of famous brands brought by the store buyers - Valentino, Donna Karan, Missoni - will have no analogues in other Moscow boutiques. The products of more than 200 European, American and Asian designers are presented here, each item will be unique. The collection is updated at least 4 times a year, unsold items are sent to the warehouse, where it is easy to make a purchase either in person or by visiting the TSUM website.
In addition to seasonal changes in the assortment, new items and accessories are constantly brought in if designers release a new collection, for example, a cruise one.
Internet sites
In the TSUM online store on the official website in Moscow at tsum.ru, a product catalog is presented in which it is easy to find the required clothes or shoes. The search is carried out using the following criteria:
- category name. Here you will have to choose from men's or women's clothing, shoes, bags, cosmetics, Apple products;
- designers;
- new items;
- exclusive.
Each section is divided into subdirectories where it is easy to find something you like. The photographs were taken by masters of their craft; it will always be possible to understand whether certain shoes or a bag will suit the customer. Thematic collections are created, buyers select a wardrobe in a single style, helping to choose an image for the office and for travel. In addition to style tips, shoppers will love the new season's trend guide. An option is available to pre-order new collections that will only be brought to Russia, so at the beginning of autumn you will already be able to get acquainted with the winter style and become the first owner of an exclusive item.
In addition to the main site, there is also a discount site, it is located at: tsum-discount.ru. Here are the products that are sold in one of the 6 discount stores in the chain. Thus, in addition to the initial price reduction on shoes or clothing from previous collections, significantly larger discounts are offered here in winter and summer, when sales start. Conveniently, both portals have not only Russian, but also English and Chinese versions.
Attention: The list of discount promotions is constantly updated. During the week, you can buy three items for the price of two or take advantage of an additional discount on certain product categories.
Sale periods
If you go to TSUM Discount, an online store, or the official website during sales, you can buy products from the world's most famous designers at a discount of up to 70%. As a standard, the store offers 2 periods of systemic maximum discounts on all collections:
- the first begins on July 1st, selling out the summer collection;
- the second is on January 1, during this period it is easy to successfully purchase winter goods.
For loyal customers, the invitation sale begins a few days before the start of the main one. Discounts are never made on watches, jewelry, or some items of exotic fur and leather. The discount program does not apply to cosmetics if the price reduction is not announced by the manufacturer itself. If sales for a flagship boutique end within a month, at discount stores they last until the remainder of the collection is purchased. The latest models in the size range are offered practically for nothing.
Important: Discounts are available not only on products, but also on services. It is offered to order a free fitting of trousers or skirts according to your figure.
Discount concept
On the website of the TSUM online store, depending on whether the sales period begins or ends, the size of the discounts changes. In addition, there are several other options to make a purchase cheaper:
- Use the promotional code issued when downloading the mobile application, it will reduce the cost of purchase by 10%, or otherwise.
- Buy a product with a small manufacturing defect that does not affect the overall quality of the item.
- Find the product in the "last size" section.
- Take advantage of the new type of payment during the period of its promotion, which is provided for by the trading rules.
- Use a loyalty card, which reflects the history of all purchases. It accumulates bonuses in the amount of 5-10% of its price. It's easy to get extra points if you go to a boutique or corner on your birthday or within a week after it. Bonuses are used to pay for new purchases, in whole or in part. The card can be easily issued virtually.
Interesting: You can subscribe to discount news and always be aware of when a sale starts or find out about the start of a new promotion.
Payment and delivery
TSUM tries to be loyal to its customers, offering them convenient terms of payment and delivery of purchased goods of exclusive brands. In Moscow and St. Petersburg, the courier will deliver the orange package the next day if the express method is not selected. The cost of the service is 250-500 rubles, and if the purchase amount exceeds 10,000, you can get it for free. The DHL service operates throughout Russia, and the order will also be delivered by EMS. The price conditions are the same, and depending on the distance, enjoying your purchase will become available in 1-14 days.
There are several ways to pay for your new item:
- By card when placing an order. Unfortunately, this cannot be done with the Mir card yet, but Amex and Diners Club cards, which are not widely used in Russia, are accepted.
- Card to the courier.
- Cash to courier.
- By bank transfer against the issued invoice. This option is available to both citizens and companies, but the order will be sent to the client only after the money is credited to the TSUM bank account.
The buyer has the right to refuse the order at any time before receiving it or return it within 14 days after receipt.
Luxury can be affordable. You can find out if you make a successful purchase in the TSUM discount online store during the sales period.
