As you know, girls with straight hair love curlers, and those with curly hair love flat irons. And everyone is in search of a way that will help achieve the desired effect for a long time and without harm to the hair. And it’s better that it’s not just harmless, but also beneficial for the hair.
For those who straighten, modern cosmetology is ready to offer one of the newest methods in which all three desires are fulfilled - Brazilian keratin straightening.
Why Brazilian hair keratation?
It is known that Brazilian women's hair has the most complex texture, and therefore does not respond well to external influences. But keratinization can easily cope with them, let alone other types of hair. It is for this reason that the authors of keratin straightening gave it an additional name - “Brazilian”.
What is Brazilian hair straightening based on?
The main building material of hair is keratin. It determines how dense and thick our hair will be. Brazilian straightening is performed using natural cosmetics, the main component of which is keratin. This composition can restore even very neglected hair, for example, after chemical treatment or frequent use of a hair dryer and straightener.
Keratin fills all the voids in the hair, while forming a kind of chain that ensures straightening. And under the influence of a sufficiently high temperature (sometimes it reaches 230 degrees), a dense protective keratin layer is formed, enveloping the hair to the very tip, due to which the hair becomes manageable, smooth and shiny.
Kerating straightens up to 95% of curls, and with proper care, the effect lasts 4-6 months.
The main advantage of Brazilian straightening is the absence of aggressive components that were previously used in other technologies. Hair does not suffer from harmful components, but, on the contrary, is nourished with medicinal ingredients, delighting its owner with a magnificent look.
Another obvious advantage is that keratinization can be done on colored and highlighted hair. This will not only not cause damage, but, on the contrary, will restore the damaged hair. In addition, each subsequent straightening procedure makes it even stronger and healthier.
How is Brazilian keratin hair straightening performed?
The technology of Brazilian straightening is not complicated, but it requires special tools and skill. Therefore, it should only be carried out in beauty salons by an experienced specialist. Let's look at it in more detail:
Stage 1. First, the master will thoroughly wash your hair with a special shampoo that can deeply cleanse your hair of dirt, cosmetic residues and dust. Ordinary shampoos that are familiar to us are not capable of such thorough washing, only professional ones. After washing, the hair dries a little.
Stage 2. Application of a keratin-based composition. The procedure is similar to coloring, since the product is applied strand by strand with a special brush to touch all the hairs. After this, the hair is completely dried with a hairdryer.
Stage 3. The most difficult, labor-intensive and time-consuming. Each section is ironed up to eight times, depending on the texture of the hair. Keratin is sealed into a dense, durable layer. Heat treatment does not harm the hair due to the protective properties of the applied product.
Stage 4. Hair is rinsed with water, without using shampoo. Then a special mask is applied for a couple of minutes, it is also washed off with just water.
Stage 5. Hair is dried and styled. If necessary, a softening conditioner can be used before this.
The whole procedure takes 1.5-2 hours, depending on the skill of the specialist and the length of your hair.
Hair care after keratinization
In order for the effect to last as long as possible, you need to know a few rules:
- All hair care products should be sulfate-free. This is very important to do, otherwise the keratin chain will begin to disintegrate and the hair will begin to curl again. You need to remember this before making a decision about keratin straightening, because such shampoos and conditioners are an order of magnitude more expensive than conventional mass-market products.
- Enrich your hair with vitamin cocktails. They are found in many natural hair care products. This will extend the life of the keratin layer. At the same time, avoid aggressive components that, on the contrary, act destructively.
- In the first 3 days, you should not wash your hair. You cannot visit saunas and swimming pools, or swim in the sea. During this period, keratin is consolidated in the hair. Steam, sea salt, and bleach can harm this process.
- It is not recommended to wear hairpins, elastic bands, or headbands for about the first 5 days, otherwise you may end up with a bend that will be difficult to straighten later. Give your hair complete freedom.
- Keratin straightening does not interfere with coloring, highlighting or lightening. On the contrary, keratin will minimize the harm from such procedures. But it’s better not to combine them in one week.
- Repeated keratization depends on the hair structure. Usually the interval is about 5 months, but if the hair is in very poor condition, you can repeat it earlier.
Contraindications
- Pregnancy and lactation period.
- Inflammatory skin diseases.
- Excessive hair loss, in which a weak hair follicle is simply not able to hold the heavier hair.
- Allergy to components of the products.
- Oncology.
Finally, I would like to mention formaldehyde, which is used to scare women. Yes, the vast majority of keratin straightening products contain it and its derivatives. But the percentage is very important here. Russian SanPiN does not regulate the percentage of formaldehyde in cosmetics. But in the USA, Canada and Europe its amount should not exceed 0.2%. Therefore, before the procedure, be sure to inquire about the product used to straighten your hair. If there is an opportunity to use Western products, be sure to take advantage of it. It may turn out to be more expensive, but, as you know, you cannot save on health.
Brazilian hair straightening: photos and videos
Is it possible to do it at home? yourself and if so, how to do it? The answer is in the video.
Brazilian hair straightening was invented for effective restoration and quick treatment of hair. Smooth and flowing strands are easier to comb and style.
A related effect is straightening the curl and eliminating static electricity. The technique is easy to perform, accessibility, safety. After a Brazilian straightening, your hair looks luxurious. They become beautiful and well-groomed, with a mirror-like shine.
Due to the influence of external and internal factors, hair thins, loses its shine and strength. Brazilian procedure will help your hair quickly regain health and beauty. It is carried out in beauty salons and done at home.
Special products contain keratin, which envelops and restores the hair shaft. They are tested and safe for health.
Main goals of the procedure:
- make the strands smooth and shiny, bouncy and elastic;
- make it easier to comb and style, especially for unruly hair;
- restore elasticity and strength to each hair, which occurs by replenishing the lack of keratin protein in its structure.
Important! Brazilian keratin straightening is an effective treatment measure aimed at combating dryness and brittleness of strands.
To carry out Brazilian straightening, special cosmetic compositions and straighteners are used. It is preferable that they contained natural ingredients.
Hair must be exposed to high temperatures. This is how keratin becomes sealed into the structure of each hair shaft.
In order for the keratin to be washed out less in the future, and the result of the procedure to be preserved for as long as possible, experts recommend use special sulfate-free cosmetics, additionally enriched with the element keratin.
Interesting! The procedure got its name because of its origin and high popularity in Brazil. Under the rays of the scorching sun and from exposure to salty sea water, the hair of Brazilians becomes dry and thin. Using the Brazilian straightening technique, women treat strands that have lost their attractive appearance. After the procedure, they acquire natural softness, become smooth and obedient.
Hair straightening with Brazilian Blowout technology
Brazilian Blowout is the original Brazilian smoothing product used by Hollywood stars. Today it available to all women in the world who want to quickly and effectively improve their hairstyle.
The main difference from similar keratin formulations is the super-nutrient complex, vitamins, and moisturizing agents. Thick keratin penetrates the structure of each hair, filling damage and forming a stable shell on its surface.
This technology has no contraindications; the strands remain straight for 4-5 months. Corrections are made as the keratin is washed out and the appearance of the hairstyle deteriorates.
The difference between chemical and Brazilian hair straightening
The basis of Brazilian hair straightening is the use of liquid keratin and stretching the strands with a heated iron. Chemical straightening uses special reagents, which destroy the keratin sheath of the hair, thereby causing it to straighten.
Important! Brazilian straightening is a more gentle way to straighten your curls. With its help, it is possible not only to achieve smoothness of strands, but also to restore severe and deep damage.
When performing Brazilian straightening, there are no unpleasant consequences characteristic of chemical exposure. This burns and skin irritation, severe dryness and brittleness of strands.
After treatment with chemicals, hair weakens, begins to fall out and splits. They require careful care and the use of special hygiene and strengthening products.
Indications and contraindications
Brazilian keratin straightening is the right solution for those who want perfectly smooth and even hair.
The procedure helps strengthen the hair shaft along its entire length., returns natural elasticity, softness, shine to the strands, eliminates tangles. The technique helps women look well-groomed, effectively and easily take care of the beauty of their hair.
Indications
A particularly useful procedure will be for those with wavy and curly hair who want to straighten them. The technique is used for brittle and damaged hair, weakened by repeated dyeing and curling.
It is used for insufficient moisture and tangled strands. Brazilian straightening recommended for protection from sun, moisture, wind, mechanical impact.
Contraindications
The keratin straightening procedure is carried out with caution during pregnancy and lactation. Women prone to allergic reactions should try the Brazilian formulation on a small area of skin to check the response and avoid unpleasant consequences.
Can it be done on bleached hair?
Can it be done on natural hair?
The best effect of Brazilian keratin straightening is achieved on natural strands. After the procedure leveling, coloring can be done after 2-3 weeks. You can get your hair cut right away.
Can it be done on thin hair?
If the hair structure is thin and weak, then the keratin shell becomes an additional burden for it. In this case, after the procedure hair begins to fall out, hair looks worse.
Benefits of Brazilian hair straightening
The procedure allows you to restore damage, improve the structure and quality of the hairstyle. Makes head care much easier daily styling becomes easier and faster.
Due to the enrichment with keratin, the curl straightens, each hair becomes strong and elastic. The hairstyle always looks neat and beautiful. The technique allows you to make strands smooth, shiny, moisturized, reduce their fragility, simplify styling.
Important! Keratin is the basis of human skin, hair and nails. However, keratin tends to wash out. Brazilian straightening helps replenish keratin in the hair structure, which makes it look much better.
Harms of Brazilian hair straightening
Keratin-containing formulations used for Brazilian straightening may be harmful. Persulfates, lead acetates, resorcinol, formaldehyde, ammonia, formaldehyde.
These dangerous components should not be present in the composition. Manufacturers usually indicate on the packaging, Does Brazilian straightening contain formaldehyde?.
This video shows keratin hair straightening and talks about its dangers and beneficial properties.
There are about 15 brands on the market that produce products intended for keratin straightening.
In their composition contains mainly natural ingredients, products are tested and certified.
Kerarganic
The American manufacturer offers a whole series of natural remedies to defeat curls. With their help you can quickly tidy up unruly strands. There are kits and special care products.
Keratin Research
A company from the USA produces keratin containing products that are widely known throughout the world. Exists professional and home series of products, accessories, hygiene and caring cosmetics.
Inoar
The original Brazilian brand, located at the origins of keratin straightening. The drugs are based on pure natural keratin, amino acids, vitamins. Brand products are intended only for professionals
Cadiveu Brasil Cacau
This is a tool for successful keratin straightening. The procedure can be performed at home or in the salon. Cadiveu cosmetics production is located in Brazil.
Its specialists introduce new technologies and use mainly natural raw materials. Due to high quality and reasonable price, many stylists and hairdressers choose products of this brand.
Cocochoco
Сocochoco is a reputable Israeli keratin cosmetics based on natural ingredients. Contains natural keratin, isolated from sheep's wool, valuable Dead Sea minerals, beneficial plant extracts and extracts, essential oils.
Belita Vitex Keratin Styling Active
Keratin serum from the Belarusian manufacturer Belita&Vitex. The product is intended for intensive hair treatment, straightening its shape.
Keratin molecules fill the structure of the hair shaft and form a stable film on its surface. The procedure protects and improves the appearance of hair, helps with styling.
Honma Tokyo
A Brazilian brand with Japanese roots, producing luxury keratin products.
A separate line of products deserves special attention, designed for “cold” straightening of hair, when it does not need to be exposed to high temperatures, which helps protect against burning and thinning of the strands.
Eco Wone
Natural hygiene products and hair nanoplastics that cope with any curls. They contain essential amino acids, vitamins and minerals, antioxidants, collagen, vegetable proteins. The procedure can be easily performed at home.
Viure Definitive Keratin Expertise
A company from the UK that produces professional products for keratin straightening procedures. The basis of cosmetics shea and shea butter, hydrolyzed keratin, extract from Lotus flowers and Acai berries, Aloe Vera juice. The set for the master includes a deep-cleansing shampoo and a nourishing and moisturizing mask.
Kativa Keratina
Kativa cosmetics production is located in Peru. The keratin series is represented by strengthening shampoo, liquid keratin, restorative mask. There are several options among the sets. This is a set for restoration and smoothing, for treating and strengthening hair, special beach care.
Procedure technology
Brazilian hair straightening is carried out in three successive stages. First, wash your hair thoroughly using special or regular shampoo.
Then a special serum is applied along the entire length, the exposure time of which is determined by the instructions. The completion of keratin straightening is ironing each strand, heated to a limit corresponding to 200-230°.
In the future, you should use gentle keratin-containing cosmetic products for hair care. 
At home
When carrying out the procedure yourself, you must strictly follow the technology and technique for performing all stages. It is important to choose the right amount of keratin composition.
When there is not enough of it, the hair itself is burned during the heat treatment. If, on the contrary, too much funds are used, then strands stick together and lose volume.
Tools and materials
To carry out keratin hair straightening, you must have certain tools and materials. Among them are a deep cleaning shampoo, a Brazilian straightening product, a hair dryer, a straightening iron flat ceramic comb, fine-tooth comb, bowl and brush, rubber gloves, safety glasses and mask.
This video shows how to do keratin hair straightening at home.
In-salon service
In a beauty salon, a professional master has all the necessary means and tools for Brazilian hair straightening procedure.
After the procedure, it is permissible to use any caring and fixing agents, styling tools, hairpins and headbands.
Advice! To ensure that the hairstyle looks neat and complete, it is recommended to cut the hair immediately after the Brazilian straightening.
Application of the product
The protein-keratin emulsion is distributed onto previously cleaned and blow-dried hair. The composition should not come into contact with the scalp, therefore, you should make an indent of 2-3 cm from the roots.
The treated strands are put under a plastic cap and the head is wrapped in a towel. The average waiting time is half an hour. Each manufacturer indicates its recommendations in the instructions. to the composition for Brazilian straightening.
Carefully! If the product is not distributed evenly enough, the untreated areas will stand out unattractively against the background of the hairstyle as a whole.
Sealing Keratin
Under the influence of humidity and heat, the hair structure softens. In this case, liquid keratin fills the voids and penetrates into damaged areas. Now it is necessary to seal the keratin inside and at the same time straighten the hair along its entire length.
To do this, each strand is treated with a special smoothing iron. Recommended temperature to carry out the procedure is in the range from 200 to 230°. You should go through each strand 8-12 times.
Attention! When sealing keratin from high temperatures, fumes may be released. This is considered quite normal and should not cause any particular concern. To protect the respiratory system, the master and the client are recommended to wear a mask.
Washing and styling
After the keratin procedure, washing your hair again is allowed only after 3-4 days. Strands should be taken care of using special sulfate-free cosmetics. It is useful to use shampoos and masks that also contain keratin.
How long does it last?
With proper post-procedure care, the smooth effect lasts approximately 3-5 months. The stronger curliness is manifested, the lower the effectiveness of the procedure. With slight waviness, the result lasts longer.
Liquid keratin eliminates dryness and porosity. An additional bonus of the service is a significant reduction in time for daily styling and hair shaping.
Service cost
The cost of the procedure is calculated based on the length of the hairstyle. For short hair, the price of Brazilian straightening is 3-4 thousand rubles, up to the shoulders - 4-5 thousand rubles.
For a hair length up to the shoulder blades - 5-6 thousand rubles, for long strands - 7-8 thousand. The cost of the service will be higher in large cities, with famous professional masters. The procedure will be cheaper with private specialists in peripheral regions.
This video shows how Brazilian hair straightening is performed at the Bonjour beauty salon.
How to care for strands after straightening
To prolong the results of Brazilian straightening, it is recommended to use a gentle sulfate-free cosmetics that do not destroy keratin in the hair structure.
In the first days after the procedure, you must keep your hair loose; you should not wear hairpins, elastic bands, headbands, or hairpins, which can form creases. In the first hours after the procedure, it is advisable to limit exposure to the sun, avoid exposure to high temperatures and humidity.
Hair coloring after Brazilian straightening
It is recommended to color your hair after the procedure, 2-3 weeks later. During this time, from every hair the protective keratin shell formed during the procedure comes off Brazilian straightening.
If you dye it earlier, the coloring pigments will not be able to penetrate and gain a foothold in the structure of the hair shaft. Achieve what you want shade in this case it becomes difficult.
Make strands flowy, shiny, healthy, Botox will help you get perfectly smooth for hair.
This procedure is considered an analogue of Brazilian straightening, only it is based on the use of special cosmetics. cocktails enriched with vitamins, keratin, oils and extracts, hyaluronic acid, elastin, amino acids, keratin. This service is offered by salons The technique is suitable for use at home.
Our article is about the main nuances of the procedure, advantages and disadvantages, reviews of clients who have experienced this type of straightening.
What it is?
Brazilian hair straightening (brazil keratin treatment) is a procedure that gives not only a healthy shine to the hair, but also saturates its structure with keratin, making it denser.
Why does keratin straightening have such an amazing effect? To begin with, you should remember what human hair consists of: three main layers - the internal substance (medulla), cortex, protective scaly cuticle - and chemical components (keratin, melanin, microelements containing metal).
With frequent damage to the cuticle by chemical and thermal influences, its scales begin to puff up - like a bump. The complex protein keratin is a protein that is part of the protective shell of hair. With its deficiency, the hair splits, becomes unruly and lifeless.
The amount of this protein depends on race: the least amount of it is in the curly hair of Africans (85%), slightly more in Europeans (90%). The highest rate is among Asians, it reaches 95%, due to the harshness of the climate with sudden changes and cold winds.
Therefore, saturating hair with keratin seems to dress it in a kind of armor, making it straight and dense.
Brazilian straightening is a type of keratin straightening. Why exactly Brazilian and what are its differences? In the early 2000s. It was in this South American country that innovative products were developed that can safely straighten the most unruly and coarse curls with a pleasant bonus in the form of a healthy shine. They were called Keratin Treatment (keratin treatment) and were originally just medicinal products. The new format has made a splash in the hair care industry due to its incredible effectiveness.
Initially, the composition contained a large amount of formaldehyde (9–15%) and not the highest quality keratin of plant origin. The effect was amazing and lasted for 6 to 12 months.
However, the procedure was accompanied by an unpleasant odor and clouds of smoke, not to mention the questionable safety of the composition.
Scientists from the UK, Israel, and the USA began developing a more gentle formula for the product and achieved significant success by creating drugs with a 2% formaldehyde content approved by WHO. Soon the formula was improved by completely removing the harmful component and adding high-quality hydrolyzed keratin based on sheep wool.
Within 2 years, this straightening became incredibly popular in the States. It appeared in our country in 2010 and instantly won the favor of thousands of girls. Today, the technology of Brazilian straightening is unique and effective, and has a pronounced therapeutic effect.
Advantages and disadvantages
In addition to the spectacular look and mirror-like shine of hair, Brazilian straightening provides the following benefits:
- modern salon cosmetics contain practically no harmful substances;
- You can enjoy the result immediately after the procedure;
- the effect lasts for several months with proper supportive care;
- one procedure allows you to solve several problems: straighten your hair, give it a healthy shine, make the structure of the keratin layer denser;
- the keratin film becomes a kind of shield that protects the hair from external harmful influences;
- keratin does not weigh down hair;
- healing effect;
- the hairstyle is easier to style due to more manageable strands;
- allows owners of unruly curls to acquire the desired straight hair;
- after the procedure, curly hair will become curly again, however, it will look healthier;
- does not damage hair as much as chemical straightening;
- minimum contraindications.
Disadvantages to consider when going for the procedure for the first time.
- Straightening is not recommended for those with short, weak, thin or oily hair.
- During the procedure, there is a risk of burning your hair if you do not apply enough solution to it, since Brazilian straightening is performed at a very high temperature.
- Formaldehyde, which is a harmful substance, is present in the composition formula. To the extent permissible for human safety, however, the very fact of its existence is undeniable.
- Special care is required. Special sulfate-free shampoos are expensive, but you only need to use them.
- After a certain period of time, the hair will return to its previous appearance, so you need to regularly visit the salon to maintain a spectacular hairstyle.
The cost of Brazilian straightening is considerable, given the need to repeat the procedure every 2-3 months.
What kind of hair is it suitable for?
Experts who have been working with Brazilian straightening technology for a long time believe that it is suitable for hair of all types, including those that have undergone chemical straightening. But the ideal candidates for the procedure are girls with dry, brittle hair that is highly electrified.
Happy owners of healthy hair can also attend the procedure, provided that The master carefully applies the composition from trusted manufacturers.
Keratin straightening is suitable for colored and highlighted hair, improving their appearance, making the shade richer and brighter, giving a mirror shine.
Brazilian straightening is also suitable for extensions, but this procedure should only be trusted to a qualified specialist. The smoothing composition has an effect similar to a conditioner, increasing the slip of the hair, so it should be applied to the area where the extensions are attached to the natural ones with great care.
The procedure is suitable even for men with hair length of 10 cm and children over 13 years old.
There are a number of contraindications:
- taking antibiotics;
- presence of cancer;
- asthma;
- individual intolerance to components;
- fresh wounds, damage to the scalp;
- hormonal disbalance;
- alopecia;
- scalp diseases (dermatitis, mycoses, psoriasis).
Means and tools
Brazilian straightening requires special smoothing compounds with liquid keratin and some tools.
- A hair dryer with a cold blow function, which is used to dry strands after keratin treatment.
- To stretch the hair while drying, you will need a round comb.
- A flat comb will be needed to evenly distribute the composition throughout the hair.
- An iron that fixes the keratin layer. The salon uses expensive professional equipment with working surfaces made of ceramic or tourmaline and the ability to set the desired temperature.
- A protective mask and 2 pairs of gloves: latex ones will protect the skin from the product being applied, and thermal protective ones will be needed for working with a hot iron.
- Container for the composition.
- Application brush or spray bottle.
- Hair clips.
- Protective glasses.
- Ear covers that will protect the client from accidental burns from the iron.
- Air extraction. Since most products contain formaldehyde, which releases formaldehyde when heated, keratin straightening is carried out only in well-ventilated areas. Mobile hoods are useful in salons during the cold season.
photos
The above tools are used in salons. You can also carry out a similar procedure at home, for which you will need:
- iron;
- comb with different teeth;
- bowl and brush;
- gloves and mask;
- clamps;
- a room with a window and ventilation.
You can purchase them in professional cosmetics stores for home use.
CocoChoco is a popular brand that is popular in many salons. Israeli cosmetics for keratin straightening consist of the following products: smoothing serum, thermal protectant, nourishing mask, shampoo with conditioner. Unlike other formulations, CocoChoco preparations have an accumulation effect, which allows you to reduce the number of visits to the salon in the future, as well as a longer period of action - up to 6 months. But after the procedure, you cannot perform any manipulations with your hair for 3 days.
For the procedure to be effective, it is important not only to use good products, but also to follow the technology for performing Brazilian hair straightening.
Execution technology
In the salon, the procedure consists of the following stages.
- The master carefully combs the hair with a wide-toothed comb, after which he washes his hair using a professional cleansing shampoo.
- Hair is rinsed with warm water and dried.
- Next, a smoothing serum is applied to the hair at a distance of 1-1.5 cm from the roots. This is done with a brush or spray.
- Depending on the chosen cosmetics and the manufacturer’s recommendations, an additional cap is put on the head, which is removed after 10 minutes.
- Then the composition is dried with a hairdryer on a warm setting.
- After this, the composition is “sealed” onto the hair using a hot iron. This is the longest stage of the procedure, since each strand needs to be processed 8-10 times.
- The hair is washed with warm water and a mask from the same series is applied.
- The procedure is completed by drying and styling with a hairdryer.
Depending on the length and thickness of the hair, the procedure takes from 2 to 4 hours.
Keratin straightening can be done at home by purchasing a set of products in a professional store. The cost will be approximately the same as going to a salon, but achieving the same effectiveness at home is extremely difficult.
It is important to carry out the procedure in a well-ventilated area. In general, it does not differ from the salon in terms of stages: first you need to wash your hair, dry it, and throw a film over your shoulders. It is better to pour the product into a spray bottle if you are doing the procedure yourself. Gather your hair into a bun and, pulling out a strand from it, process each one. An important point - the product should not get on the skin!
After 15 minutes, dry your hair with a hairdryer, then fix the composition with a hot iron.
Care
Having received the long-awaited smooth and straight hair as a result of Brazilian straightening, you must properly care for it so that the work of the master in the salon is not in vain.
So, for the first 72 hours after keratin treatment you cannot:
- wash your hair;
- do hairstyles using hairpins, elastic bands and other accessories;
- dry and style your hair with a hairdryer;
- use a curling iron or iron;
- apply any styling products;
- wear headwear (caps, hats, baseball caps).
The first three days are the period of strengthening of the keratin film, so the hair should be at rest.
In order for the beauty of your hair to last as long as possible, it is important to follow a number of rules in the period between procedures:
- wash your hair with sulfate-free shampoos (for example, Estel Otium Aqua, Natura Siberica, L'Oreal), because lauryl sulfate, contained in many shampoos, destroys the keratin shell, and the hair will become unruly and fluffy again;
- You can get your hair cut no earlier than a couple of weeks after straightening;
- the same applies to painting, and paint should be chosen only without ammonia;
- You should refrain from visiting the sauna and bathhouse - hot steam will make the keratin disappear from the strands.
Any hair requires attention and proper care, so following simple rules after keratinization will not be difficult. In this case, the result will please you within the prescribed period.
Dear ladies! When planning to visit our salon for the first time, each of you has doubts:
Will I be satisfied with the result?
Will the master understand me?
Will the color turn out like in the photo?
We decided to answer these questions for you and give a GUARANTEE for the coloring result. Within ten days we will repaint you absolutely free of charge if the coloring result does not correspond to the declared one.
At the moment, Brazilian blowout is a tool that allows you to perform Brazilian keratin hair straightening, is the only straightening product in the world with the effect of improving hair quality.
Brazilian blowout does not contain formaldehyde!
Regular clients of the Naturel Studio beauty salon probably know that the Brazilian straightening procedure is used not only to straighten curly hair, as it might seem to a person who first encountered this term, but also to restore damaged hair.
Keratin hair straightening Brazilian blowout is highly recommended for damage caused by bleaching or perming. As you know, after these procedures, hair often becomes dry, dull and brittle. You can rest assured that straightening your hair with keratin will bring it back to life! You will be able to verify the effectiveness of this procedure after the first session.
The main component of Brazilian Blowout is synthesized liquid keratin. It is this that allows the life-giving liquid to penetrate into the voids of the hair and fill them. Under the influence of temperature, keratin curls up and turns into a hard protective layer, giving the hair pristine shine and smoothness. An important fact is also that the Brazilian blowout procedure eliminates chemical exposure, which often damages hair during chemical straightening. At the end of the procedure, you just need to dry your hair with a hairdryer and, thanks to the miraculous action of Brazilian Blowout, your hair will be straight and smooth, like after professional styling in a beauty salon.
For those who love cool shades, Ice Tint highlighting is our video
Ice Tint veil our video
So what is it keratin hair straightening?
Brazilian keratin hair straightening is an ultra-modern smoothing system that allows you to straighten up to 95% of curls for at least three months. If you have straight hair, you can also undergo a keratin straightening procedure - it will allow you to restore the damaged structure and give it a bright shine. The main difference between the Brazilian Blowout and conventional permanent straighteners is that it does not destroy disulfide bonds, but delicately relaxes and stretches them, smoothing them out in the hair structure.
In addition, Brazilian Blowout is not oversaturated with aldehydes, which makes it stand out from other smoothing products. Naturally, aldehyde cannot be avoided, but its minimal amount is used only to ensure chemical bonds with keratin groups. However, its concentration will be twenty times lower than the permissible amount, so there is no need to worry about the health of your hair. When undergoing a keratin hair straightening treatment, you may feel a slight sensation of discomfort - do not worry - this is caused by the oxidation of benzoquinone, which acts as a catalyst during the chemical reaction process that promotes straightening. After conducting a series of studies, the Eastman Kodak company proved that benzoquinone is absolutely harmless to the health of both the client and the beauty salon specialist performing the procedure.
Haircut with hot scissors our video
We present to your attention the protocol of the procedure Brazilian hair straightening:
- It all starts with the master washing your hair with a special professional shampoo, which enhances the cleansing effect of the procedure and also allows keratin to better penetrate the cuticle.
- Next, the master of our beauty salon will apply the professional Brazilian Blowout product to your pre-lightly dried hair, from root to tip. As a result, each of your hairs will be thoroughly coated with a protective layer of protein, which will not only straighten your hair, but also smooth out its cuticle.
- The third stage is key in the entire procedure - the master seals the keratin with a special iron. This part of the procedure is the longest, since each strand must be worked three to eight times.
- After all the hair is smoothed, the master will rinse it lightly and then cover it with a thin layer of a professional mask. After a minute, the mask will be washed off.
- Before the final stage of the procedure (drying), the master will treat your hair with a special professional serum, which will additionally moisturize it.
Duration of standard procedure Brazilian keratin hair straightening is only 90 minutes.
Thus, after spending only an hour and a half in our beauty salon (you can apply a shellac coating in parallel to the procedure), you will get smooth, healthy and dazzlingly shiny hair. In order for this beneficial effect to last up to three months, you need to use special Brazilian Blowout products at least two to three times a week for maintenance home use.
QUESTIONS AND ANSWERS ABOUT THE PROCEDURE
Works of our masters
Brazilian keratin straightening is a new unique technique.
It allows you to achieve an effect that will last for a long time. Moreover, even the most unruly curls will become straight. By the way, an additional effect will be the creation of a healthy natural shine to the hair. This procedure is especially relevant for those girls whose hair has become very dry after the summer and needs to be restored. In addition, the hair structure will deteriorate due to exposure to various environmental factors. For example, sea water, solar radiation, poor environmental situation, etc. Also, endogenous factors will be reflected - unbalanced nutrition, lack of vitamin and mineral compounds, diet and lifestyle, various bad habits, etc. In addition, almost all girls constantly do various styling, using both thermal and chemical treatments. All this harms your hair. As a result, they become dull and sick. To maintain hair health and restore it, keratin-type straightening is used. Keratin for hair is absolutely safe. In addition, it also has a healing effect, returning the hair to its healthy structure.
Brazilian keratin hair straightening is carried out in certain stages
Stages of the procedure
Brazilian keratin hair straightening is carried out in certain stages. First, in order for the hair to respond well to keratin, it must be thoroughly washed using special products. This will help improve the permeability of the hairs so that they respond well to keratin. A special shampoo penetrates perfectly into the hair itself. It cleans it of greasy layers, dust, and various styling chemicals. After washing the hair, the preparatory stage is completed.
Then you can move on to the next step. A special substance that contains keratin should be applied to the roots and ends of the hair. It is best to dry these areas a little first. Brazilian keratin hair straightening requires the use of special products. For example, products from MARCIA (Brazilian Keratine Treatment) and Brazilian Blowout are suitable. When hair is treated in this way, it begins to be coated with a special layer of proteins, which is necessary for its further protection. This layer will not only help straighten your curls and cuticles. After this, the hair needs to be completely dried with a hairdryer.
Then you can proceed to the final stage. Keratin needs to be sealed. A special tool is used for this. The temperature will reach approximately 220 degrees. Such work will require enough time, because... Each strand needs to be ironed approximately 4-8 times. It depends on the structure of the hair. Thanks to the pre-applied protective layer, such heat treatment will not harm the hair.
When all the curls are completely smoothed, the master should additionally rinse the hair with water. In this case, there is no need to use shampoo and other products. However, you additionally need to use a special mask. Then it also needs to be washed off with plain water, without using other means. After this, the hair should be dried and styled. Before doing this, your hair should be moisturized with serum or conditioner. It depends on the hair itself. After this, the hair will be very silky and smooth. Typically the procedure takes approximately 1.5 hours. Sometimes professionals can do it faster. It depends on the length of the hair and its structure. You can’t keep your hair on your head for 4 days, otherwise the keratin straightening will simply be ruined, because... the shampoo will be absorbed into the hair.
To prolong this effect, you can repeat the procedure no earlier than after 5 months. However, if the hair was too damaged before this, the procedure can be repeated after 3 months. Immediately after this you cannot swim in the sea. Otherwise, salt simply displaces keratin from the hair structure. You should also not visit saunas, steam baths and swimming pools during the first days. Bleach is also bad. If you want to dye your hair, you are allowed to do this only after 1.5-2 weeks after the keratin straightening procedure. By the way, it is best to use paints that do not contain ammonia. As for shampoos, it is best to use those that do not contain sulfates.
The effectiveness of the Brazilian hair straightening method
Brazilian keratin is recommended for those girls who have both straight and wavy hair. They can also be thick or thin. Not only the structure and thickness, but also the color of the hair does not matter much. This procedure can be carried out both for girls with a natural color and for those who have already dyed their hair in other shades.
Brazilian keratin hair straightening is now considered one of the most effective procedures. It not only helps to treat very unruly and coarse hair, but also improves its structure. Thanks to this procedure, it is possible to restore hair, especially if it is severely damaged after frequent chemical and thermal treatments. In addition, the styling itself will look very beautiful and natural, and the hair will look healthy.
This procedure is unique due to the fact that only natural substances are used during it. The basis of the products is keratin. It is considered one of the most important building blocks for human hair. This substance penetrates the hair itself and is integrated into its structure. As a result, keratin fills all the voids, so that the hair becomes heavier, thicker and denser. The procedure does not use any irritating substances. Hair will become healthier both inside and outside.
Brazilian keratin hair straightening is now considered one of the most effective procedures.
Despite the benefits of this procedure, there are certain contraindications. For example, it is prohibited to use keratin during pregnancy and lactation. It is also better not to do the procedure before going to the sea, because... the keratin will simply be washed out of the hair.
